Triathlon requires so much training in each discipline; however, everyone usually has one sport in which they are most talented. Most cycling companies are similar in this sentiment. Each one of these companies started out making something really well, a helmet, a bicycle, a pedal, a shoe and then got distracted and started making other products not akin to what they do best. Lake is one of very few cycling companies that has stayed true to our core competence. Shoes are what we do best and we’re not going to make a bike or a helmet because that would distract us from making the best shoes on the planet.

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